{"id":54190,"date":"2024-06-20T16:01:36","date_gmt":"2024-06-20T14:01:36","guid":{"rendered":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/?p=54190"},"modified":"2024-06-20T16:35:59","modified_gmt":"2024-06-20T14:35:59","slug":"bravo-a-vladyslava-fomina-etudiante-en-master-iic-et-laureate-du-prestigieux-new-blood-award-de-dad","status":"publish","type":"post","link":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/bravo-a-vladyslava-fomina-etudiante-en-master-iic-et-laureate-du-prestigieux-new-blood-award-de-dad\/","title":{"rendered":"Bravo \u00e0 Vladyslava Fomina, \u00e9tudiante en Master IIC et laur\u00e9ate du prestigieux New Blood Award de D&AD"},"content":{"rendered":"

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Vladyslava Fomina, \u00e9tudiante en 2e ann\u00e9e du Master Intelligence et Innovation culturelles (MIIC) laur\u00e9ate du prix New Blood Award de l\u2019association de design graphique internationale D&AD.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Visuel issus du projet IMAX d\u00e9pos\u00e9 par Vladyslava Fomina\u00a0<\/p>\n

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\u00a9 Vladyslava Fomina<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Cr\u00e9\u00e9e en 1962 en Angleterre, D&AD, pour Design and Art Direction, est l\u2019une des associations les plus influentes dans l\u2019univers du design graphique et de la publicit\u00e9. Ce collectif de designers graphiques et de directeurs artistiques d\u00e9cerne chaque ann\u00e9e plusieurs prix parmi les plus prestigieux dans l\u2019univers de la cr\u00e9ation graphique, dont le New Blood Award destin\u00e9 \u00e0 r\u00e9compenser des \u00e9tudiantes, \u00e9tudiants et aspirants designers.<\/p>\n

Parmi les projets laur\u00e9ats de cette ann\u00e9e, celui de Vladyslava Fomina \u00e9tudiante en 2e ann\u00e9e du Master bilingue \u00ab\u00a0\u00c9tudes anglophones: Intelligence et Innovation culturelles\u00a0\u00bb (MIIC) a retenu toute l\u2019attention des jur\u00e9s. Vladyslava a rejoint le MIIC en Master 1, apr\u00e8s avoir \u00e9tudi\u00e9 l\u2019histoire de l\u2019art en Master \u00e0 l\u2019Universit\u00e9 Paris I \u2013 Panth\u00e9on Sorbonne. Elle suit son ann\u00e9e de M2 en alternance, aupr\u00e8s de l\u2019entreprise de design Epoka. Vladyslava est originaire d\u2019Ukraine et avant de d\u00e9buter ses \u00e9tudes de Master en France a elle-m\u00eame eu un fort investissement dans le domaine de la cr\u00e9ation en Ukraine. \u00a0Elle a toujours \u00e9t\u00e9 attir\u00e9e par le design graphique\u00a0: \u00ab\u00a0Le design graphique me passionne car c\u2019est un domaine o\u00f9 je peux mettre en pratique mes connaissances en s\u00e9miologie appliqu\u00e9e. C\u2019est une fa\u00e7on de transformer la th\u00e9orie en une forme visuelle. Lors de la cr\u00e9ation d\u2019un design, en particulier d\u2019une identit\u00e9 visuelle, il est essentiel de passer par une phase de recherche, ce que je trouve particuli\u00e8rement int\u00e9ressant. Cette \u00e9tape permet de trouver les formes, polices et couleurs qui ensemble permettent de transcrire une id\u00e9e\u00a0\u00bb explique\u2013t-elle.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Le projet de Vladyslava consistait \u00e0 imaginer des visuels pour valoriser le format de diffusion IMAX et l\u2019exp\u00e9rience utilisateur unique que cela procure. Son ma\u00eetre d\u2019alternance, \u00e9galement enseignant au sein du MIIC, Cesar Restrepo, l\u2019a accompagn\u00e9e et mentor\u00e9e tout au long du projet. Le dossier pr\u00e9sent\u00e9 par Vladyslava n\u2019a rien \u00e0 envier aux concepts \u00e9labor\u00e9s au sein des plus grands agences de publicit\u00e9 et comprend une charte graphique, un slogan, des pictos, d\u00e9clin\u00e9s sur de (faux) goodies, une s\u00e9lection de supports visuels, un teaser vid\u00e9o, etc.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Au-del\u00e0 d\u2019un tremplin exceptionnel pour sa carri\u00e8re, le prix de la D&AD est surtout une occasion unique de se glisser dans la peau d\u2019un directeur artistique : \u00ab\u00a0le processus de pr\u00e9paration du projet a \u00e9t\u00e9 extr\u00eamement b\u00e9n\u00e9fique lui-m\u00eame. Passer par toutes les \u00e9tapes, de l\u2019insight cr\u00e9atif \u00e0 la r\u00e9alisation, sous la direction de mon professeur Cesar Restrepo, m\u2019a permis de plonger dans le m\u00e9tier de directeur artistique et de m\u2019assurer que ce domaine est vraiment pour moi \u00bb t\u00e9moigne Vladyslava.<\/p>\n

\u00a0<\/p>\n

Les co-directrices du MIIC, Catherine Bernard et Sara Thornton, sont particuli\u00e8rement fi\u00e8res de cette r\u00e9compense internationale, symbole de l\u2019\u00e9nergie et de la cr\u00e9ativit\u00e9 qu\u2019elles aiment \u00e0 transmettre \u00e0 leurs \u00e9tudiantes et \u00e9tudiants chaque ann\u00e9e.<\/p>\n

\u00a0<\/p>\n

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\n
– Pr\u00e9sentation du MIIC en vid\u00e9o<\/a><\/h5>\n
– Site des alumni du parcours \u00e0 destination des futurs \u00e9tudiants<\/a><\/h5>\n
– Blog des \u00e9tudiants du parcours<\/a><\/h5>\n<\/blockquote>\n

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\u00c0<\/span> lire aussi<\/h2>\n

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Vladyslava Fomina, \u00e9tudiante en 2e ann\u00e9e du Master Intelligence et Innovation culturelles (MIIC) laur\u00e9ate du prix New Blood Award de l\u2019association de design graphique internationale D&AD. Visuel issus du projet IMAX d\u00e9pos\u00e9 par Vladyslava Fomina\u00a0 \u00a9 Vladyslava Fomina Cr\u00e9\u00e9e en 1962 en Angleterre, D&AD, pour Design and Art Direction, est l\u2019une des associations les plus… Lire la suite Bravo \u00e0 Vladyslava Fomina, \u00e9tudiante en Master IIC et laur\u00e9ate du prestigieux New Blood Award de D&AD<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":54191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,17],"tags":[9],"class_list":["post-54190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculte-societes-et-humanites","category-formation","tag-accueil"],"_links":{"self":[{"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/posts\/54190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/comments?post=54190"}],"version-history":[{"count":13,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/posts\/54190\/revisions"}],"predecessor-version":[{"id":54207,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/posts\/54190\/revisions\/54207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/media\/54191"}],"wp:attachment":[{"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/media?parent=54190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/categories?post=54190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-json\/wp\/v2\/tags?post=54190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}