{"id":47490,"date":"2021-12-07T12:50:54","date_gmt":"2021-12-07T11:50:54","guid":{"rendered":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/?p=47490"},"modified":"2021-12-07T12:50:54","modified_gmt":"2021-12-07T11:50:54","slug":"le-design-du-sens-creer-des-contenus","status":"publish","type":"post","link":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/le-design-du-sens-creer-des-contenus\/","title":{"rendered":"Le Design du Sens : cr\u00e9er des contenus"},"content":{"rendered":"

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Marie Girard est sp\u00e9cialiste en strat\u00e9gie de communication num\u00e9rique et professeure associ\u00e9e \u00e0 l\u2019Universit\u00e9 Paris Cit\u00e9 au sein de l\u2019UFR d\u2019\u00c9tudes interculturelles de langues appliqu\u00e9es (EILA). Elle est \u00e9galement responsable marketing et exp\u00e9rience client dans des entreprises de haute technologie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb1_3″][et_pb_image admin_label=\u00a0\u00bbImage couverture\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.1″ src=\u00a0\u00bbhttps:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/wp-content\/uploads\/sites\/20\/2021\/12\/Le-Design-du-Sens-creer-des-contenus.jpg\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″ module_id=\u00a0\u00bbimage-page\u00a0\u00bb \/][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″][et_pb_text admin_label=\u00a0\u00bbPr\u00e9sentation\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.1″ module_id=\u00a0\u00bbcontenu\u00a0\u00bb text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=\u00a0\u00bblink_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=\u00a0\u00bbul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=\u00a0\u00bbol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=\u00a0\u00bbquote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=\u00a0\u00bbheader_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=\u00a0\u00bbheader_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=\u00a0\u00bbheader_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=\u00a0\u00bbheader_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=\u00a0\u00bbheader_6_text_shadow_style,%91object Object%93″ z_index_tablet=\u00a0\u00bb500″ custom_margin=\u00a0\u00bb-15px|||\u00a0\u00bb]<\/p>\n

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Pour r\u00e9ussir, les organisations doivent aujourd\u2019hui donner du sens aux exp\u00e9riences qu\u2019elles proposent \u00e0 leur client\u00e8le. En cr\u00e9ant des contenus clairs et utiles, les r\u00e9dactrices techniques, r\u00e9dacteurs UX, responsables de la formation ou sp\u00e9cialistes de la gestion des connaissances informent et guident les utilisateurs. Cet ouvrage propose une m\u00e9thode globale pour orchestrer la cr\u00e9ation de contenu au sein d\u2019une organisation. Il d\u00e9crit comment \u00e9tablir un langage de marque coh\u00e9rent, concevoir des contenus pertinents, et mettre en place une cha\u00eene \u00e9ditoriale efficace. En assurant le partage des connaissances ainsi qu\u2019une communication sobre, la cr\u00e9ation de contenu se r\u00e9v\u00e8le aussi une discipline et une \u00e9thique indispensables dans l\u2019\u00e9conomie num\u00e9rique. Marie Girard s\u2019adresse ici aux \u00e9tudiants en communication technique, mais aussi aux responsables de marketing et communication, design, formation, documentation et service client qui trouveront des m\u00e9thodes pour renforcer leurs pratiques. Enfin, celles et ceux qui portent des projets d\u2019entreprise d\u00e9couvriront comment construire une strat\u00e9gie de communication qui renforce les liens avec leur client\u00e8le.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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