{"id":47413,"date":"2021-11-22T18:38:12","date_gmt":"2021-11-22T17:38:12","guid":{"rendered":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/?p=47413"},"modified":"2021-11-22T18:38:12","modified_gmt":"2021-11-22T17:38:12","slug":"la-plateformisation-de-la-consommation-peut-on-encore-contrer-lascension-damazon","status":"publish","type":"post","link":"https:\/\/wordpress-test.app.u-pariscite.fr\/societes-humanites\/la-plateformisation-de-la-consommation-peut-on-encore-contrer-lascension-damazon\/","title":{"rendered":"La plateformisation de la consommation \u2013 Peut-on encore contrer l\u2019ascension d\u2019Amazon ?"},"content":{"rendered":"

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Philippe Moati est professeur d’\u00e9conomie, membre du Laboratoire Dynamiques Sociales et Recomposition des Espaces (LADYSS) et cofondateur de l’ObSoCo (Observatoire soci\u00e9t\u00e9 et consommation). <\/div>\n<\/div>\n<\/div>\n

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L’univers de la consommation a \u00e9t\u00e9 boulevers\u00e9 jadis par la grande distribution. Il est r\u00e9volutionn\u00e9 de nouveau par le surgissement des plateformes num\u00e9riques, ces \u00ab places de march\u00e9 \u00bb virtuelles, dont Amazon est la figure embl\u00e9matique. Elles lui imposent \u00e0 toute vitesse une nouvelle r\u00e8gle du jeu. C’est une analyse en profondeur de ce mod\u00e8le in\u00e9dit, des raisons de sa force, mais aussi des p\u00e9rils de sa dynamique irr\u00e9sistible que propose Philippe Moati. Il ne se contente pas d’en d\u00e9cortiquer les ressorts et de d\u00e9gager les motifs de son succ\u00e8s, il examine les voies que pourrait emprunter sa domestication. Comment rem\u00e9dier \u00e0 ses retomb\u00e9es les plus dangereuses, \u00e0 commencer par sa tendance \u00e0 l’\u00e9tablissement de quasi-monopoles ? Existe-t-il pour les marques et les enseignes des alternatives \u00e0 son emprise ? Comment mener la contre-offensive ? Des questions pressantes pour les ann\u00e9es qui viennent.<\/p>\n

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