S’occuper dans un rayon d\u20191km en p\u00e9riode de confinement COVID n\u2019est pas chose ais\u00e9e quand on a l\u2019habitude de mener des recherches de terrain et de marcher plusieurs heures par jour. Heureusement, la pratique de recherche qui consiste \u00e0 photographier les \u00e9criteaux, affiches, graffitis et panneaux dans l\u2019espace public urbain nous a permis de rebondir.<\/p>\r\n
En nous inspirant de la Linguistic Landscape Analysis (Analyse des Paysages Linguistiques), nous avons pu r\u00e9unir entre avril et mai\u00a0 2020 un ensemble de 450 photographies d\u2019affichettes et annonces de fermeture de commerces pour cause de pand\u00e9mie, dans le p\u00e9rim\u00e8tre de la gare Saint-Lazare \u00e0 Paris. Cet ensemble photographique testimonial de l\u2019\u00e9pisode COVID-19 ouvre de nombreuses perspectives de recherche.<\/p>\r\n
En parcourant tous ces clich\u00e9s pendant ce mois de mai, nous avons pu y voir\u00a0:<\/p>\r\n
- \r\n
- Un certain reflux de l\u2019adressage en langues \u00e9trang\u00e8res dans cette p\u00e9riode \u00ab sans touristes \u00bb, alors que l\u2019espace public parisien est d\u2019ordinaire travers\u00e9 de multiples langues ;\r\n
![\"\"](\"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-content\/uploads\/sites\/18\/2020\/11\/photo-1-225x300.png\")
Paris, Grands magasins, boulevard Haussman – 4\/04\/2020<\/p><\/div>\r\n
\u00a0<\/strong><\/p>\r\n<\/li>\r\n
- Une tr\u00e8s grande variabilit\u00e9 discursive dans la mise en mots de l\u2019interdiction de rester ouverts tout comme dans la formulation de l\u2019incertitude \u00e0 propos de la dur\u00e9e de la fermeture\u00a0;<\/li>\r\n
- Une panoplie d\u2019arguments r\u00e9currents tendant \u00e0 justifier la situation ou \u00e0 la rendre plus tol\u00e9rable (dont celui de la pr\u00e9servation de la sant\u00e9)\u00a0;<\/li>\r\n
- Une panoplie d\u2019arguments r\u00e9currents tendant \u00e0 justifier la situation ou \u00e0 la rendre plus tol\u00e9rable (dont celui de la pr\u00e9servation de la sant\u00e9)\u00a0;<\/li>\r\n<\/ul>\r\n
Une grande cr\u00e9ativit\u00e9 quant aux supports des annonces de fermeture (page arrach\u00e9e d\u2019un carnet, dessin sophistiqu\u00e9, set de table bistrot, panneau \u00e9lectronique) ;<\/p>\r\n
![\"\"](\"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-content\/uploads\/sites\/18\/2020\/11\/photo-2-225x300.png\")
Le 2\/05\/2020. Un restaurant hawa\u00efen qui joue sur le graphisme de la cha\u00eene (Ma\u2019loa) \u2013 rue de Clichy, 9\u00e8me. Pr\u00e9sence de plusieurs langues.<\/p><\/div>\r\n
- \r\n
- Une panoplie d\u2019arguments r\u00e9currents tendant \u00e0 justifier la situation ou \u00e0 la rendre plus tol\u00e9rable (dont celui de la pr\u00e9servation de la sant\u00e9)<\/li>\r\n<\/ul>\r\n
![\"\"](\"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-content\/uploads\/sites\/18\/2020\/11\/photo-3-225x300.png\")
Le 11 \/04\/2020, 3 rue du Havre, la cha\u00eene HEMA, tr\u00e8s tourn\u00e9e vers ses \u2026employ\u00e9s !<\/p><\/div>\r\n
<\/p>\r\n
- \r\n
- A enfin \u00e9merg\u00e9 une sorte de po\u00e9tique du confinement, ce que nous avons appel\u00e9 \u00ab\u00a0l\u2019effet Pomp\u00e9i\u00a0\u00bb<\/strong>, comme si l\u2019activit\u00e9 s\u2019\u00e9tait brusquement stopp\u00e9e, laissant offertes aux yeux de tous des traces de l\u2019ancienne vie (panneaux du premier tour des \u00e9lections municipales, campagnes promotionnelles des grands magasins ayant lieu en mars, invitation \u00e0 faire la f\u00eate alors que les regroupements \u00e9taient interdits).<\/li>\r\n<\/ul>\r\n
On voit l\u00e0 que la Linguistic Landscape Analysis est bien plus qu\u2019un sous-courant de la sociolinguistique urbaine. La prise de clich\u00e9s photographiques, notamment en p\u00e9riode de crise, permet d\u2019orienter la recherche en direction de multiples disciplines\u00a0: multilingual studies, s\u00e9miotique, mercatique (avec l\u2019analyse des politiques de marques et de la relation client), g\u00e9ographie sociale au travers de l\u2019\u00e9tude des \u00e9crits-ic\u00f4nes urbains selon les quartiers. Plus \u00e9vidents encore sont les liens avec l\u2019analyse du discours dans son volet argumentatif. Enfin, une forme de po\u00e9tique de la ville, pouvant donner lieu \u00e0 des prolongements plus artistiques, \u00e9merge au fil des clich\u00e9s d\u2019un monde \u00e0 l\u2019arr\u00eat.<\/p>\r\n
Convaincue de la richesse du premier corpus r\u00e9colt\u00e9, \u00a0nous lan\u00e7ons maintenant, avec le soutien du GRIP et de tous ses partenaires, un appel \u00e0 recherche participative, pour \u00e9tendre la pratique photographique dans les pays encore confin\u00e9s, et particuli\u00e8rement les pays du Sud<\/em><\/a>. L\u2019appel en question figure juste \u00e0 la fin de ce billet.<\/p>\r\n
D\u2019autres billets suivront, diffus\u00e9s dans le pr\u00e9sent carnet. Ils mettront davantage l\u2019accent sur certains axes de recherche possibles, en d\u00e9veloppant les ancrages notionnels et bibliographiques qui conduisent l\u2019interpr\u00e9tation. En attendant, nous livrons un bouquet de citations et quelques photographies, permettant de s\u2019impr\u00e9gner de l\u2019esprit dans lequel nous avons travaill\u00e9.<\/p>\r\n
![\"\"](\"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-content\/uploads\/sites\/18\/2020\/11\/photo-4-269x300.png\")
Le 4\/04\/2020 – Le comptoir du dessin, rue de Li\u00e8ge
vitrine \u00e9volutive autour du Coronavirus<\/p><\/div>\r\n![\"\"](\"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-content\/uploads\/sites\/18\/2020\/11\/photo-5-277x300.png\")
Continuation: Le 4\/04\/2020 – Le comptoir du dessin, rue de Li\u00e8ge vitrine \u00e9volutive autour du Coronavirus<\/p><\/div>\r\n
<\/p>\r\n
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\u00c0<\/span> lire aussi<\/h2>\r\n\r\n[\/et_pb_text][et_pb_blog _builder_version=\u00a0\u00bb3.22.1″ posts_number=\u00a0\u00bb4″ include_categories=\u00a0\u00bb25,31″ show_author=\u00a0\u00bboff\u00a0\u00bb show_date=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb border_width_bottom_fullwidth=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom_fullwidth=\u00a0\u00bbrgba(51,51,51,0.18)\u00a0\u00bb custom_padding=\u00a0\u00bb||50px|\u00a0\u00bb module_id=\u00a0\u00bbpage_type_blog\u00a0\u00bb header_level=\u00a0\u00bbh4″ text_shadow_horizontal_length=\u00a0\u00bbtext_shadow_style,%91object Object%93″ text_shadow_vertical_length=\u00a0\u00bbtext_shadow_style,%91object Object%93″ text_shadow_blur_strength=\u00a0\u00bbtext_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=\u00a0\u00bbheader_text_shadow_style,%91object Object%93″ body_text_shadow_horizontal_length=\u00a0\u00bbbody_text_shadow_style,%91object Object%93″ body_text_shadow_vertical_length=\u00a0\u00bbbody_text_shadow_style,%91object Object%93″ body_text_shadow_blur_strength=\u00a0\u00bbbody_text_shadow_style,%91object Object%93″ meta_text_shadow_horizontal_length=\u00a0\u00bbmeta_text_shadow_style,%91object Object%93″ meta_text_shadow_vertical_length=\u00a0\u00bbmeta_text_shadow_style,%91object Object%93″ meta_text_shadow_blur_strength=\u00a0\u00bbmeta_text_shadow_style,%91object Object%93″ pagination_text_shadow_horizontal_length=\u00a0\u00bbpagination_text_shadow_style,%91object Object%93″ pagination_text_shadow_vertical_length=\u00a0\u00bbpagination_text_shadow_style,%91object Object%93″ pagination_text_shadow_blur_strength=\u00a0\u00bbpagination_text_shadow_style,%91object Object%93″ z_index_tablet=\u00a0\u00bb500″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"
<\/div>\n<\/div>\n<\/div>\n\u00a0 Florence Mourlhon-Dallies partage un extrait de sa recherche en cours. S’occuper dans un rayon d\u20191km en p\u00e9riode de confinement COVID n\u2019est pas chose ais\u00e9e quand on a l\u2019habitude de mener des recherches de terrain et de marcher plusieurs heures par jour. Heureusement, la pratique de recherche qui consiste \u00e0 photographier les \u00e9criteaux, affiches,… Lire la suite \u00ab Fermeture pour cause de pand\u00e9mie \u00bb – Appel pour une recherche globale et participative<\/span><\/a><\/p>\n","protected":false},"author":122,"featured_media":308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19"],"_links":{"self":[{"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/posts\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":6,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/posts\/271\/revisions\/448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/media\/308"}],"wp:attachment":[{"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress-test.app.u-pariscite.fr\/global-research-institute-paris\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- A enfin \u00e9merg\u00e9 une sorte de po\u00e9tique du confinement, ce que nous avons appel\u00e9 \u00ab\u00a0l\u2019effet Pomp\u00e9i\u00a0\u00bb<\/strong>, comme si l\u2019activit\u00e9 s\u2019\u00e9tait brusquement stopp\u00e9e, laissant offertes aux yeux de tous des traces de l\u2019ancienne vie (panneaux du premier tour des \u00e9lections municipales, campagnes promotionnelles des grands magasins ayant lieu en mars, invitation \u00e0 faire la f\u00eate alors que les regroupements \u00e9taient interdits).<\/li>\r\n<\/ul>\r\n